Our E-business and Web department caters to all (your) online development needs, be it tactical sites, brand driven sites or ecommerce sites with work flow approvals. Whatever the requirements, our goal is to ensure that your business needs are understood and are translated to the web (in order) to maximize your online benefit.

We offer total turnkey solutions from
- content management
- photography
- usability studies
- creative
- search engine optimization
- hosting
- to many more.
We have spent years in fine tuning and understanding the New Media. Our aim is to bring it all together without clutter and to meet your goals.

Oxygen content management solution

Many boast enterprise or modular systems. Many adapt from other content solution.
We have built Oxygen from the ground up based on extensive research and feedback from our clients. Oxygen can be used with some of the following features.
- Multilingual support
- Data management support
- Easy content management and placement
- (Intergratable to) compatible solutions which can be integrated, be it SMS, CRM, and ERP applications
- Central database management for enterprise support, or modular for single entry support
- Complete text and image management – No HTML skill required at all
- Member management for customer centric sites
- Account and financial management for Ecommerce sites
- Auto expiry of contents with workflow approvals
- Etc..
And here is the cherry! Our systems grow and adapt with time. As we get feedback, we improve and roll out new features that further ensure ease of use and security.
We believe, it is easy to get online, but you need something strong and stable to ensure that your team can manage your site online. And this is where Oxygen CMS comes in.

Hosting
We provide multiple hosting solutions, be it locally with Etisalat or with our US and UK counterparts. Based on the business requirements we roll out our shared hosting, or dedicated solutions with mirrored and full back up support. All our servers are equipped with the latest Antivirus and Firewall security features.

SEO
SEO describes the techniques used to ensure that your website achieves high visibility in natural (unpaid) search engine results for the search terms that are important to your business. With approximately 85% of your consumers using search engines and directories to locate your products and services, and paid advertising becoming more expensive, SEO has become a fundamental, and cost efficient means of increasing revenue and generating commercial success online.

The SEO management team at essentiallyPrecise are made up of individuals who have become experts in the forever changing SEO techniques. By undertaking our own research into search engine technology and monitoring forums, newsgroups and patent applications, we provide a comprehensive and up-to-date SEO report. Your report will provide an in depth plain English analysis of both your website and your off-page ranking factors, including actionable and tailored recommendations on the following:
Basic on-page factors - including page layout and the use of specific code(s) in your web pages. For example recommendations for improving the use of H1 tags, ALT tags and META data.
Spider accessibility - an analysis of the URLs and page names used on your site, and the factors that influence how you can improve the completeness and frequency that Google and other search engines visit your pages. If a spider cannot see your pages, you won't get indexed.
Site Architecture - is your site laid out in a logical way that will assist the search engines in understanding the overall topic of your pages?
Content Relevancy & Keyword Strategy - including an analysis of the content of your site, and whether improvements or additions can be made to make your site more relevant for specific topics and keywords.
Link Building - how can you improve the importance that the search engines attribute to your site, and increase your Google PageRank score? Including practical advice on gaining legitimate targeted back links that boost your site's relevancy for key terms

Our technology
Our technical expertise include development and deployment on Windows and UNIX platforms using .NET, Java, ASP, MS SQL Server, MY SQL, PHP, Oracle, etc.


Additional Services:
essentiallyPrecise also offers loads of value added online tools which we have partnered with our associates such as virtual characters and online mapping solutions.

Avatars:
An easy-to-implement and affordable speaking solution that enables small businesses to enhance their web presence and improve business results with virtual speaking characters.

With its ability to engage site visitors and reinforce a call to action, Avatars have been proven to increase site traffic, conversions, loyalty and sales.

Online Mapping:
Enable your customers to find your products or services, as well as plan their routes to your locations. The online mapping solution simply makes navigation easy.
With its ability to engage site visitors and reinforce a call to action, Avatars have been proven to increase site traffic, conversions, loyalty and sales.