Steering Digital Success Across 3 Key Verticals for Al Tayer Group 

• Automotive: Ford, Ferrari, Maserati, Jaguar, Land Rover, Lincoln 

• Retail: Bloomingdale’s, Banana Republic, Coach, GAP, Harvey Nichols 

• F&B: Magnolia Bakery, Caffe Nero 

Campaign Types and Results 

To address the unique challenges of each vertical, we implemented tailored campaigns that aligned with the specific objectives of the brands involved: 

1. Brand Awareness and Consideration 

Brands: Ferrari, Maserati, Bloomingdale’s, Banana Republic, Harvey Nichols 

We executed precision-targeted campaigns using contextual targeting, audience insights, and cross-platform retargeting. This approach enhanced brand recognition and drove measurable growth across Social Media, Google Display Network, and YouTube. 

2. Driving Foot Traffic and Sales 

Brands: Magnolia Bakery, Caffe Nero 
Our geo-targeted campaigns on Google and Meta, utilizing advanced audience segmentation and dynamic geo-fencing, consistently delivered up to a 15% quarterly increase in store visits and a 20% lift in sales. By integrating real-time data and proximity-based triggers, we optimized ad delivery to reach high-intent customers, maximizing both foot traffic and in-store conversions. 

3. Maximizing Conversions and Revenue 

Targeted Lead Generation 

Brands: Ford, Jaguar, Land Rover, Lincoln 
Our performance marketing strategy extended beyond just cost-per-lead (CPL) metrics. We meticulously optimized campaigns for lead-to-conversion ratios, ensuring that the quality of leads translated into meaningful customer acquisitions. By focusing on conversion pathways and refining our targeting, we significantly enhanced the effectiveness of our lead generation efforts, resulting in substantial sales growth for these brands. 

Revenue-Focused Campaigns 

Brands: Bloomingdale’s, Banana Republic, Coach, GAP 
We employed strategic targeting to engage high-value customers, optimizing ad placements and messaging to drive not just clicks but conversions. Our approach prioritized return on ad spend (ROAS) and overall revenue impact, ensuring sustained growth and profitability for these retail brands. 

Through a tailored, data-driven methodology, we consistently delivered impactful results, driving growth, deepening customer engagement, and optimizing performance across all verticals.